BLOEMFONTEIN, The Board of Directors of the Free State Cheetahs (Pty) Ltd. hereby provides an update to our stakeholders, partners, and supporters regarding the appointment of a new Chief Executive Officer (CEO).

The Board is still looking to fill the CEO position. We believe it is essential not to rush this process, as the right selection is crucial for the franchise's future. Instead of an immediate appointment, the Free State Cheetahs (Pty) Ltd are currently following a full-scale strategic plan driven by private investment.

A New Strategic Approach

This new direction is guided by a specialized team focusing on the integration of three core pillars:

• Commercial: Strengthening the Cheetahs brand and expanding revenue streams.
• Finance: Ensuring fiscal stability and sustainable growth through strategic capital management.
• Rugby Department: Maintaining excellence on the field and ensuring our players and coaches have the necessary support to perform at the highest level.

By prioritising this strategic plan, we are ensuring that the company, the brand, and the team continue to build on a solid foundation while the search for the ideal CEO candidate continues in the background.

Support for the SA Cup Semi-Final

Finally, the Board and management would like to extend their best wishes to the players and coaches for this weekend’s pivotal SA Cup semi-final against the Airlink Pumas.

We have full confidence in the team to defend the orange jersey with pride and secure a spot in the final.

End